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Wednesday, August 4, 2010

Field of dreams...

"If you build it, they will come", is the death knell of many a self obsessed business model.

I have been wondering this week why so many people persist in paying significant amounts for something pretty, polished but ultimately irrelevant when it comes to workplace learning when they could have somethings (but admittedly not all) much more relevant for free or close to free.

Why do fully grown adults still fall for, "LOOOK! Shiny!!"?

Is the issue with social learning and open source solutions that we don't place enough emphasis on the cost of engagement? The cost of getting the horse to the water. Ultimately if you can get a horse into a classroom or onto an e-learning course you can shut the door either literally or figuratively and leave it at that. A tick goes into a box on the LMS and that's that.

We get so enthusiastic about all the things that the horse can do (I know I'm wringing the life out of this analogy) that we fail to get it there in the first place.

Would it be better to start by requiring a budget of £30k pa to cover staff time to prompt, provoke, post and other things beginning with p? Rather than focusing on the open source and free nature.

Or do we take the first law of Russian economics in the 1990's, "If you can't sell something, quadruple the price". Because what people don't pay for, they don't value...

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